Attention and contrast are generated by two bright shades of purple, which should be used wisely, purposefully and not inflationary.

Purple has the meaning of promoting mental balance and making people decisive. It is unagitated and yet mysterious and in colour psychology stands for disruption and thus for changes in life. Transformation - through the fusion of the opposites of red and blue, it represents coping with phases of upheaval in life, from which the personality emerges strengthened. In classical colour interpretation, violet is a symbol of the future, imagination and dreams, while at the same time being emotionally calming – a balance worth striving for.

Our »Purple« is darker and suitable for lettering and lines on »Off-white«. »Medium-Purple« is lighter and can be used flat or for lettering and lines on »Off-Black«.

In addition, further accent colours can be used sparingly in individual advertising materials or on social media channels if necessary. Always keep in mind that you need to strike the right balance between communicating information in a discreet (and somehow scientific) way and generating attention with a strong signal.